Amazon Ads Agentic Design Framework
Role: Design Lead
Summary: I led the design strategy and delivered end-to-end product designs and content for Ads Assistant, the first generalist agent experience (closed beta launch in September 2024) in the Amazon Ads console. I then created a cross-org agent UX framework and oversaw the design execution, unifying 2 separate agent experiences in the Amazon Ads console and laying the foundation for the Ads Agent design system. Through this work, I secured SVP-level directional alignment, drove cross-org alignment through 2 reorgs, and consolidated overlapping product visions to eliminate redundancies and deliver a cohesive agent experience for customers.
Timeline: 11 months
More to come